By the end of 2020, all transactions on the Royal FloraHolland marketplace will only take place digitally. With 100% Digital, by the end of this year all direct trade supply will go through Floriday and its digital channels. "We realise that this requires a new way of doing things for growers and buyers. And we see that many questions have arisen as a result", Floriday shares in an update. "What does 100% digital mean exactly? What will change? We have listed a number of frequently asked questions and answers about '100% Digital' and Floriday for you".