Aldi Australia is selling a dozen roses for just $19.99 but the bargain buy has some shoppers riled up on social media, Yahoo Finance reports.
One concerned social media user asked: "Where are they grown? How long have they been cut by the time they reach the store?"
Some other shoppers pointed out the impracticality of growing your own roses – which are notoriously difficult to cultivate – and how Aldi’s flowers are high quality.
"I have purchased Aldi flowers before. They last forever and are very cheap: win win."
But it was Aldi's answer to the original question that really polarised shoppers.
"Hi Julia. They are grown in Kenya," said the official Aldi Facebook account.
A war of words ensued between those shoppers that were outraged that the roses were not domestically produced and Aldi fans who didn't think importing flowers were a big deal.
Australian florists and growers, meanwhile, are calling for country-of-origin logos to be placed on bunches of flowers this Valentine's Day to support growers battling a glut of cheap imports and years of drought and bushfires, as ABC News reports.