Flowers are not only beautiful, they can also be profitable, according to KeysFin analysts, which estimate that the Romanian flower market will increase by about 15% in 2020.
This market has increased significantly in the last five years: by 96% compared to 2014 and by 6% compared to 2017, reaching RON 330 million [75 million USD] in 2018, the same analysis revealed, according to local Agerpres. This year, the flower market is expected to go up to RON 450 million [102 million USD].
“Floral businesses have gained momentum in recent years and we cannot help but notice that over 90% of the entrepreneurs in this sector are Romanian,” said Roxana Popescu, managing director KeysFin. “At the moment, this sector’s growth comes only from consumption, but surely it can come from production if there will be initiatives in this sense,” she added.