From Tuesday 24th March a new supply regulation will be in force for the clock supply. Based on the volumes for 2019, this regulation provides clarity about the maximum daily volume that may be supplied to the clock. For the clock supply before Monday 23rd March, last week's supply regulation will still be in force.
Why a new supply regulation?
At the beginning of this week, all growers were called upon to temporarily supply fewer products as an emergency measure. Since then, Royal FloraHolland have been monitoring on a daily basis which and how many flowers and plants you are allowed to supply in order to keep the turnaround as limited as possible and to restore price formation. Because Royal FloraHolland assumes that trade will not recover to normal levels in the coming months, a new supply regulation has been drawn up which can evolve in line with demand.
What does the new supply regulation look like?
For each product group, the percentage of your daily volume that you, as a grower, are allowed to supply will be determined on a daily basis. For a product group in a recovering market, more can be supplied in this way than for a product group where demand has recovered even less. With this the auction introduces a regulation that they can bridge in the coming months, to a situation in which the market fully recovers. This supply regulation is based on solidarity between members: every grower receives a fair share of the temporarily lower market demand.