Florsani’s resilience

A brief history of the 2011 crisis versus the current situation facing the world in 2020

Luis Flores is a leader who lived a powerful change after a crisis he faced in 2011. Florsani posted an article to encourage readers that resilience involves restructuring resources based on new circumstances and needs. "For resilient people, there is no hard life, but difficult times. And it is not simply terminology but differently and more optimistically of seeing the world; because after the storm comes the calm."

Luis Flores, born in Malchingui, a small community located in the Andean region of Ecuador is a 41-year-old man who works as a field-leader in Florsani. His 23-year experience in the flower industry has made him a legend at work and within his community, where he has overcome adversity and grown-up along with this company that employs 1300 families.

Lucho, as he is known to his colleagues and relatives, went to work in the flower industry upon graduation from school, as most people in the Malchingui region do. As a rural area, there are not many job options and, therefore, working in a flower farm like Florsani is an option that contributes 90% of direct and indirect jobs in the area.

In 2011, the company successfully marketed more than 80% of its production to a single customer, the situation changed drastically overnight when this international company declared itself bankrupt and no longer paid its suppliers, which included Florsani. It was a situation that affected thousands of people, as Luis Flores said. Many went into depression, others decided not to go again in the flower industry and others moved to the oversaturated urban areas where most people end up exercising mostly in informal jobs. 
However, not everyone gave up and began quickly with the beginning of something that transcended the barriers of the imaginable.

Read the full story at Florsani.


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