In March, an expert demonstration meeting on the Work Plan of Dounan Flower Construction“ World First ”Flower Trading Center was held in Dounan. International and domestic well-known research institutes, universities, industry experts, and scholars gathered together to discuss “About Dounan Flower's work plan for the construction of "the world's first" flower trading center (draft for review) formed preliminary opinions and suggestions.
After more than 30 years of development of the Dounan Flower Trading Market, especially since the construction of the small town has been promoted, the Dounan Flower Industry has formed an industrial cluster with the two leading players, the only national flower trading market and the flower auction center that is the first in China and the second in Asia. In 2019, the cut volume of fresh-cut flowers exceeded 9.231 billion sticks, with a transaction value of 7.436 billion RMB. More than 80% of fresh-cut flowers in Yunnan Province and the flowers from neighboring countries and provinces entered the trade market within the small town. These flowers were exported to more than 50 countries and regions. The relative market share of fresh-cut flowers in China is greater than 70%, and it has ranked first in China in terms of fresh-cut flower transaction volume, transaction value, cash volume, transaction person-times, and export volume for 22 years.
According to the overall layout of Yunnan province's flower industry development, combined with international and domestic flower market analysis, the Chenggong District Committee and District Government in Kunming City, based on the development of the Dounan flower industry, closely following the overall goal of building the world's first flower trade center, has conducted detailed research on the target task, developing direction, and construction task of flower industry development, and formulated the "Work Plan for Dounan Flower Construction" World First "Flower Trading Center."
According to this plan, Dounan's flower trading market strives to achieve the world's No.1 goal: to achieve a transaction volume of 12 billion stems and a transaction value of 35 billion RMB. So how to achieve this goal? According to the flower market demand and the improvement of flower quality, experts analyzed and calculated that, by 2022, the transaction volume will be 12 billion (10% annual growth rate), and the transaction value will be 15 billion RMB (18% annual growth rate) which can achieve the world's largest transaction volume; further, through more 6 years of hard work, by 2028, the transaction volume will reach 16 billion stems (annual growth rate of 5%), the transaction value will be 35 billion RMB (annual growth rate of 16%), and the transaction value will be realized No.1 in the world.
At the same time, by accelerating the construction of "Digital Dounan", "Technologic Dounan", "Business-suitable Dounan" and "Beautiful Dounan", implementing measures such as increasing the research and development of varieties, increasing the proportion of electronic transactions, expanding the types of transactions, and improving industrial facilities, etc. around “Variety, quality, the brand "three points, to stimulate the vitality of the flower industry's innovation and development, focus on building a flower supply chain, enhance and transform the traditional flower planting model, and promote the adjustment of the flower industry layout. It is estimated that by 2028, Dounan Flowers will reach the international first-class level in comprehensive indicators such as technological innovation, brand influence, trading methods, business-friendly and livable environment, and international competitiveness, becoming the world's most influential flower trading center and technology center and flower center for entrepreneurship and creativity.
One core: the flower industry trading zone. It mainly includes Kunming Dounan International Flower Industry National Zone and Kunming International Flower Auction Trading Center.
Two wings: Technology R & D area and cold chain logistics distribution area. The science and technology research and development area mainly include the functions of national flower improvement research and development center, variety research and development laboratory, flower industry technology innovation and incubation service platform, and international gardens. The cold chain logistics supporting area mainly includes functions such as shared processing area, cold storage center, modern logistics center, customs inspection and quarantine, and headquarters offices.