The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a March 26 Society of American Florists webinar. Hall put the challenges posed by COVID-19 into context, explaining the factors at play and sketching a few possible scenarios for the near future.
A key takeaway from Hall, the Ellison Chair in Texas A&M University’s Department Horticultural Sciences: It’s still possible for floral industry members to employ strategies that strengthen their position now and better prepare them for whatever is coming down the pike.
Read more at the Society of American Florists (Bruce Wright)