#flowerboostchallenge, #BondWithFlowers, #canadianflowerboostchallenge, #flowers4heros, #YoMeQuedoEnCasa, #BuyFlowersNotToiletPaper, #weareinthistogether, and #flowerstrong are just a few initiatives that have been created over the last weeks to support the flower industry. And the list continues.
#FlowersFeedTheSoul
Syngenta Flowers launched the hashtag #FlowersFeedTheSoul. In the Netherlands, where the floriculture industry is such a huge part of their economy, the employees of Syngenta Flowers have been sending flowers to their customers and encouraging them to share their photos on social media with #FlowersFeedTheSoul. "This campaign started as a way of showing appreciation for flowers while still in the confines of homes and it got us thinking, why not share that here? If you’re still able to get to the supermarket and they’re still selling flowers (unfortunately for our Swiss colleagues, sales of flowers are banned), why not pick up a bunch. Maybe just one for yourself, perhaps one for a friend or a vulnerable neighbour who would appreciate some joy and colour in their home. And who doesn’t like having flowers in the home? Especially when we’re spending so much time within the same four walls", Syngenta Flowers said in a release.
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Stay Home. Send Flowers.
Stay Home. Send Flowers. is a campaign of Indian plant propagator KF Bioplants. "The world needs more flowers in homes and not in dumpsters right now", they say in a press release. "The growers should make sure that consumers should request grocery shops to add flowers to their grocery lists when they make an essential run to the market or have essentials delivered to their homes. We wholeheartedly support this effort and are actively working with our mass-market ideas to find ways to support the floral industry. We have come up with our own campaign that we think can help support everyone that is still able to operate in the floral supply chain. Stay Home. Send Flowers. This combines our belief that the world must take it’s time to heal right now and that flowers should be a powerful and essential part of that healing."
New York Flower Market Employee Relief Fund
GoFundMe - New York Flower Market Employee Relief Fund
The historic flower district also called the New York Flower market got its start on 28th Street in the 1890s. At one time, the market had more than 80 vendors, and by the late 1970s, New York City was second only to Amsterdam in the number of flowers that came through the market. The market is historic and the heartbeat of the floral industry in New York.
Now the flower district has approximately 25 floral and plant shops and supplies all of New York with its flowers for all events. Sahid Nahim is in the flower industry for 15 years and has been running the @nyc_flowermarket Instagram as a passion project, for the last four years. Now with the Coronavirus, he was inspired to help the hard-working people of the market, knowing that they are not paid much and in the next few weeks will be without pay. "It is truly sad that such an important part of our floral industry is not the only one in danger of disappearing, but now its employees and workers are without jobs and income and no one truly knows for how long this will last. My goal is to help the families by paying a gas bill or grocery bill", Nahim says. For this reason, he set up a GoFundMe post, and currently raised $4,328 of the $20,000 goal.