This spring, Addenda is presenting the ‘Be(e) Friendly’ concept. 80% of the plants on earth depend on bees. Bees pollinate the plants and make sure they can reproduce. They are also essential to pollinate the plants we grow in our gardens and agricultural crops. Without bees, we wouldn't be able to eat nuts, fruit, vegetables and chocolate, for example. Bees are in grave danger. There is widespread, massive bee mortality worldwide which poses a serious threat to our food chain. The main cause of this is a lack of food for bees. In recent years, more and more bee populations have disappeared due to increasing deforestation and use of hard surfaces.
With its ‘Be(e) Friendly’ concept, Addenda aims to inspire and teach consumers what they can do to save the bees and in doing so contribute to greater biodiversity in their gardens, balconies, patios and/or surroundings. And just how fun and easy this can be. The ‘Be(e) Friendly’ concept consists of a communication pack for the point of sale that inspires and informs consumers in a modern and informative way about how they can help bees. This combines with the Addenda range of Ambella and Adansa in various colours and sizes. The pack consists of an original bee box, bee hearts, attractive banners and an appealing information poster that informs consumers about the many species of bees there actually are. This spring, the concept will be rolled out by the Addenda team in various garden centres (where possible) in Europe in consultation with these outlets and promoted through various trade channels. They will also support this campaign with communication posted on social media channels.
House plant of the month April
In April consumers can enjoy campanulas Adansa and Ambella in a variety of vibrant colours such as purple, lavender, pink and white. Campanula has been declared (house) plant of the month of April by the Flower Council Holland. The bellflower is a versatile plant that can be enjoyed indoors and outdoors. It is happy indoors during the first display of flowers. Once the outdoor temperature starts to rise one can plant the Addenda varieties Ambella and Adansa in the border as an attractive ground cover plant, in a patio pot or a beautiful hanging basket and they will reward consumers with a repeated display.
Fortunately, there are still plenty of possibilities to richly fill your garden with beautiful plants and you can visit garden centres, florists or shop online. So, Addenda encourages consumers to brighten up their balcony, terrace or garden and experience the joy of gardening.
For more information:
Addenda
marketing@addenda.info
www.addenda.info