How two floral models are changing and adapting

The latest episode of the Slow Flowers Podcast features two guests sharing their stories from different parts of the floral equation — and both hugely relevant to the Stories of Resilience series. "I believe that now, more than ever, the message of sustainability and seasonal and locally-available flowers is top of mind — among consumers, flower farmers and florists", the show's host, Debra Prinzing, comments.

"I want the Slow Flowers Podcast to be a companion to those of you in isolation, away from your physical community of peers, neighbors, customers and friends. I don’t have many answers, but we can share stories with one another. And I believe this is a powerful way to sustain ourselves.

"I’ve been eager to learn ways that wholesale florists are managing and I’ve also wanted to hear how wedding and event florists are reshaping their businesses. My recently recorded conversations with today’s guests will illuminate those questions for all of us."

First up, we’ll hear from Yvonne Ashton, director of marketing at Mayesh Wholesale Florist. And that will be followed by a conversation with Molly Culver, a Brooklyn-based wedding and event florist and owner of Molly Oliver Flowers.

Read more and listen to the podcast here.


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