Kordes Roses bringing the new varieties to the grower:

"If the growers can't come to the show house, bring the show house to them"

This week, Kordes Roses is visiting rose growers in Germany and the Netherlands to show their new varieties in a special way. Due to the COVID-19 situation, this German breeder cannot welcome their growers in their show house, but as their breeding activities continue, they are eager to show their clients all the new varieties and the ones that are in the pipeline. In order to do so, Sales Manager Göran Basjes and Ad Volkering came up with the idea to step in the car and bring the show greenhouse to their growers.


From left to right: Ad Volkering, father and sons Van der Hulst, with Göran Basjes at Dutch rose grower Van der Hulst.

Car loaded with 20-25 varieties and codes
Basjes started his journey on Monday, visiting several growers in Germany and continued his journey by visiting rose growers in the Netherlands, yesterday, but will visit more in the coming days. In a car filled with 20 to 25 new varieties and codes he is enabling to visit all growers in a COVID-19 responsible way. "We noticed that during the COVID-19 situation, growers have become more hesitant to plan any visits. Therefore, we decided to bring the novelties to them. We make sure that we obey all the sanitation and social distancing rules. I bring the roses inside, put them on the table so that the growers can take a closer look and ask me questions."

Con Amore
One of the new varieties that the team of Kordes Roses is presenting at the growers is Con Amore, a new red variety for which the interest is increasing sharply in different countries. It was put on the market in 2018 and Dutch rose grower Van der Hulst started to grow this variety since the very beginning and recently decided to expand the acreage of this rose variety. It's currently planted in several countries, including Russia, Ukraine and Poland. According to Basjes, the combination of the traditional bloom and color with the experience that it performs well under a lower light intensity than most other red rose varieties on the market, is catching the interest of many growers. 

Positive reactions
Over the last days, Basjes and Volkering already visited many growers and the reactions are very positive. "A grower is always on the lookout for new varieties. Throughout the year, and often during this time of the year, we receive many growers in our trial greenhouse, but COVID-19 put a spanner in the works. They are very happy that they can stay up to date and see what is happening on the breeding side."

Positive vibes
Over the last months, times have been challenging for growers all over the world as COVID-19 caused a drop in demand for flowers, including roses. Fortunately, over the last couple of weeks, the demand for flowers increased which results in higher prices, particularly for the roses. "As supply from Kenya is low, the prices for the roses that are on the market are high. All rose colors are receiving high prices except for the white. These are usually used for weddings as these are all cancelled, demand is low."

For more information
Kordes Rosen
Ad Volkering
T: +31 (0) 6 51 04 72 21
Email: ad@kordesroses.nl

Göran Basjes
T:+49 (0) 172 177 36 60 
E: Basjes@kordes-rosen.com 

www.kordes-rosen.com

 


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