In India, flowers are primarily used for weddings and religious ceremonies. The wedding season runs from February until May and in November and December. The wedding industry turnover is around USD 40 – 50 billion and among the biggest sources of income for the floriculture sector. As COVID-19 led to weddings being postponed, flower growers along with companies that produce planting materials suffered financial losses. With no social and religious gatherings taking place, domestic demand for flowers stopped almost completely. Export of roses to the Gulf states was also hit by an import ban.
Read more about the current situation in India at www.agroberichtenbuitenland.nl