"It all began with ‘some kind of virus’ far away in China. Nobody had a clue about the overwhelming effect it would have on all of us", says John Elstgeest of Flower Circus.
"We had a lot of upcoming shows and our agenda was packed. In fact, the flowers were already on their way for a show when we, together with the wholesaler, decided that it would be best to cancel the show. Sadly, all the other shows and exhibitions were quickly canceled too.
"Our first reaction was okay, what now? One day (and a bottle of wine) later and we were motivated to use this time to work on the ideas we’ve gathered during all our travels. Now we finally had the time to work on them!
"As you might know, our goal is to connect the floral industry through floral fun. This we normally do with live shows at locations all over the world. Now that this wasn’t possible, it was time to rethink this. How can you connect people? Of course, via the Internet!"