9-12 June 2020

NL: Danziger organizes Open House Event at Imperial Plants

2021 is a big year for Danziger. The company will be featuring new series, innovative novelties and progressive programs, all with one goal: to provide solutions for growers, retailers and the end consumer. The 2021 introductions include seven brand new series that bring real innovation with more color, more efficiencies and more profitability to grower and the rest of the value chain.

“When it comes to new varieties and new programs, we do everything with the grower in mind,” says Ori Danziger, deputy CEO. “Over the past few years, we’ve had a larger international team looking at our new genetics. This knowledgeable team not only helps us choose the best varieties, they help us choose the ones that can solve the challenges growers face every day.”

These solutions help growers work more efficiently, ultimately allowing their business to be more profitable. “We’re talking about genetics that require less inputs, series that stay naturally uniform and varieties that are easier and less time-intensive to grow,” says Ori Danziger, “Best of all, these plants look great longer at retail and provide excellent performance in the home garden.”

The Danziger team in cooperation with Imperial Plants have decided to showcase all the new varieties in a special Open House event that is planned to enable our partners to better evaluate the new series and varieties for the coming season. “Despite the situation, we have decided to give our partners the opportunity to see our new assortment with their own eyes” says Amir Dor, Director of bedding sales “We invite our local partners to come and enjoy a professional, private and safe presentation."

Here is a look at just some of what Danziger will be presenting at the event:

HARMONY® COLORFALL™ New Guinea Impatiens - Brand New 2021 Series
"Are you ready for a true breeding breakthrough in New Guinea Impatiens? Harmony Colorfall is the first trailing line of NGI on the market, specially designed for hanging baskets. COLORFALL features all the wonderful traits of the HARMONY series, including large flowers and uniform growth, with the unique trailing habit. This innovative New Guinea series is available in four colors including white, light pink, neon red and pink. It is perfect for adding a new twist to shade hanging baskets and in combinations."

SCOOP® Petunia - Brand New 2021 Series
Scoop Petunias provide a bright scoop of color in a compact serving. Scoop stays naturally compact, with minimal or no PGRs, making it a great choice for high density production. This series was selected because of its performance in 10.5-15cm pots with a stunning mound of color. Choose from eight colors including Watermelon, Lemon Ice and Cherry Gelato.

Scoop series will be offered on an exclusive base for every region country with a full retail package. A successful pre-launch pilot was conducted with INTRATUIN this spring and proved to be a hit! 

SPLASH DANCE® Petunia - Brand New 2021 Series
Get ready to show off your dance moves with the new Splash Dance, Petunia series. Splash Dance brings more enjoyment to the speckled pattern petunia world, as this series holds its pattern longer during the summer. This series blooms early enough for any market, with a uniform trailing habit.

The Splash Dance series is available in Bolero Blue, Purple Polka, Magenta Mambo. All three colors add a little speckled swagger to 12-17 cm pots and hanging baskets.

CAPELLA™ Petunia Series - New 2021 Varieties
The perfect petunia gets even better with the addition of five new colors. Cherry Vanilla, Purple, Salmon, Cardinal Red and Soft Yellow join the Capella series in 2021. Capella is quickly becoming a grower favorite. This innovative petunia performs well in propagation, requires minimal PGR to create a tidy 12 cm and blooms early enough for any petunia program. CAPELLA creates stunning 12 cm, baskets and combinations that draw the eye at retail and continue to perform in the home garden. The five new colors mean that the CAPELLA series is now available in a dozen color options.

VANESSA™ Verbena - New 2021 Varieties
Home gardeners are looking for dependable, season-long color and Vanessa Verbena delivers. Trialed and selected for superior mildew tolerance and cycling of color, both Vanessa and Vanessa Compact varieties bring vibrant blooms that hold their color even in the heat of summer. Look for three new colors in the Vanessa series and new Vanessa Compact Optik Lavender.

The Vanessa series is already considered to be one of the leading Verbena series in the market, due to its unique advantages.

June 9-12 at Imperial Plants
Danziger and Imperial Plants Open House will take place during 9-12 June, 2020. The show will be open every day between 9:00 A.M. until 5:00 P.M. If you would like to have more information or to schedule a private tour please contact Danziger EU market manager, Ayala Zilberman - Mobile: +972-52-8477510 Email: Ayala@danziger.co.il 

A digital event will also take place at the end of June with private meetings and a live webinar. Stay tuned for more information or contact marketing@danziger.co.il 


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