Discover them digitally and/or in real life

FlowerTrials 2020 might be cancelled, but introductions aren't

This week, the FlowerTrials was supposed to kick off. Today, the participants in the Dutch regions Aalsmeer, Westland and the German region North Rhine-Westphalia would have put the finishing touches to their displays, which are visited by industry members from all over the world every year, from Tuesday till Friday. However, due to the corona restrictions this industry event had to be cancelled. 

So what then, throwing all planned ideas into the bin? No! This year's introductions are not cancelled, so many participants are still taking the chance to present their novelties this week. Some will present their novelties digitally, some in real life and some both. Most events will take place this week, the week in which FlowerTrials was supposed to have taken place, but some will last even longer. 

Below, a list of events. (It might not be complete, but if more initiatives will be announced, we will add them to this list.)


ABZ Seeds- ABZ Strawberry Trials 2020
In a video, ABZ Seeds does not only display their new varieties, but also an impression of how fun it is to have strawberry plants in one's home garden. "Eye catching flowers, sweet summer fruit, bee-friendly and fun for the family: the strawberries of ABZ Seeds have it all!" The video was shot in the show-garden of Holland Strawberry House, the home of ABZ Seeds. Click here for the video and more information. 

Beekenkamp - Flower Digi trials - week 24, 26, 28 and 30
In the week of FlowerTrials (week 24), but also afterwards, the varieties of Beekenkamp are being presented digitally. By blogs, Google Street View and webinars, they try to make it as "real" as possible. Click here for more information on the Flower Digi trials.

Royal Van Zanten - V-Trials - 8-11 June
From June 8 till June 11 Royal van Zanten will organise a series of live-webinars that are hosted by an experienced host. To complete the V-trials experience a special event website is made with information, news, highlights, pictures and videos. To “visit” V-trials please click here and click here to subscribe. 

PanAmerican Seed - FlowerSTREAM - 11 June
On June 11, PanAmerican Seed will organise FlowerSTREAM - a one-hour webinar experience with PanAmerican Seed’s expert team. Guests can sign up at for one of two convenient time slots on Thursday, June 11, 9:00-10:00 and 14:00-15:00 (in Amsterdam).

Takii Europe B.V. - Takii Talks - June 10
On June 10 at 3pm (Amsterdam), Takii's interactive webinar will take place in which their flower novelties for the forthcoming season will be presented. Takii team members Hendri, Hylke and Alan, talk you through new cut flower treasures, promising additions in the pot- and bedding assortment and SAHIN's Tropaeolum highlights. Click here to register.

Benary - Virtual Tour - week 24
In week 24 Benary is presenting a setup of all their new varieties in their home location in Hann. Münden, Germany. Benary is taking several product videos for each of our new varieties. Those videos can be viewed by our customers and business partners whenever they find time. They are also offering "individual live broadcasts" during week 24. Be it live in your individual virtual tour or through videos that will be posted in our playlist on YouTube in the coming weeks. You can also take a tour through our Benary TeleCAST 2020.
California Spring Trials on YouTube. Watch Playlist

Deliflor - 3D Digi Delishow - 15 June - 15 July
Due to the corona crisis, the Delishow, the flower trials that Deliflor Chrysanten normally organises for its international customers and which takes place in the same week as the FlowerTrials, cannot take place in the usual way. To still give these customers a chance to get a close-up look at the new products, this year's event will be a Digi Delishow. The online platform goes live by the end of week 24. Click here for more information. 

Floricultura - Interactive and animated video
Floricultura made an interactive and animated video in which one can browse through their Phalaenopsis range and to discover new varieties in a digital way. Click here for the video in which one - at the end - can choose which series they would like to browse through.

Despite the physical FlowerTrials taking place next year, from June 15-18, the organisation still put effort in the presentation of the novelties of the participants. On their website, per participating company, they highlighted several novelties and made video teasers.

FleuroStar award
The FleuroStar award is usually handed out during the FlowerTrials. However, as this event is cancelled for this year, the award ceremony will be held online. The 5 nominated varieties are usually on display at 9 FlowerTrials locations, but this year, one candidate plant line-up is foreseen on Tuesday 9 and Wednesday 10th of June at Takii. Judges will be invited to cast their vote on appointment, either in person or by Zoom. Click here for more information.

Syngenta Flowers - Virtual Tour - week 25
The first event that Syngenta Flowers transformed into an online experience was webCAST end of March hosted by their colleagues in the US. Two days filled with interesting webinars hosted by our own technical specialists have proven to be very successful. They now take the next step by showcasing their product offer in Europe in this online venue, which will be held in week 25. And this "Virtual Tour" will take place in week 25. They will then launch the Virtual Tour, a digital trials exhibition. This online venue showcases the newest introductions,
core product, brands and best sellers. "The 360° virtual tour enables the viewer to experience the latest additions and highlights of the assortment as if they were presented to them in a real greenhouse. The technology is similar to the famous Google Street View where you can look around at many viewing points down the road", says Sandra Verlaat, Head of Marketing Europe. Click here for more information and to register.

Real life

HilverdaFlorist - Connect & Create - June 2-12
HilverdaFlorist's event already stared last Tuesday, June 2. Till June 12, they will show their new creations in their pot & garden and cut flower assortment online and offline. One can visit their location at the Mijnsherenweg (De Kwakel, Netherlands) or follow them online to see the latest updates. Click here for more information and to register. 

Selecta one - Virtual tour and visit to show gardens - now till September
In addition to the individual guided virtual tours in their digital showroom, Selecta one open the doors of their Selecta Showgardens in Stuttgart (Germany) and of their nursery Filla in Straelen (Germany), from now on to September. Besides their current product range, they will also present marketing concepts as well as their new  new highlights Dianthus I❤U, Calibrachoa Rave® Pink Hawaii, Petunia Circus Sky, Verbena series Line-Up and Lobelia Curacao® Blue Bay and many more outstanding introductions (Click here for the video). To make an appointment, contact your Selecta Sales agent by clicking here. For more information, visit their website and their social media channels Facebook and Instagram.

Danziger - Open House - 9-12 June
On the same dates that the FlowerTrials were supposed to take place Danziger will still present their varieties in real life. From June 9-12, from 9am - 5pm they will present their varieties at Imperial Plants (Anthuriumweg 47 in Bleiswijk, the Netherlands). At this location, the novelties and highlights for 2021 will be presented. By a Zoom meeting, one can meet the Danziger team in Israel. Click here for more information and to register.

Elsner pac -  Open Days - 13 and 14 June
On June 13 and June 14 from 9am - 4pm, one can visit and evaluate the commercial assortment and novelties of Elsner Pac, as well as to take a tour of their newly built production, breeding and elite greenhouses in Thiendorf. Click here for more information and to register.

HBA- VIP event- week 24
HBA (Hydrangea Breeders Association) organizes a VIP-event: a presentations that enables clients the opportunity to see some HBA- potted varieties in real life. Visitors are welcome to visit the site in De Kwakel, the Netherlands, on appointment. For more information and to register, contact Jan ten Brinke, at  

Dümmen Orange - show gardens and digital tour - entire summer 
Also Dümmen Orange has quickly adapted to the new corona-reality with a new set-up. Firstly, their show gardens in De Kwakel, the Netherlands and in Rheinberg, Germany will be open to all visitors, not limited to week 24 only but throughout the entire summer. To give all visitors the opportunity to come over and talk shop. They will be welcomed for personal tours by our sales representatives by appointment. Secondly, they have created a digital tour through both show gardens thus creating easy virtual access to those visitors who are not able to come over. At the digital tour one can see their product specialists presenting their favourites for the coming season next to Dümmen Orange’s broad assortment, their new product introductions and retail solutions. The digital garden can be visited via, choose your preferred country at the top and navigate in the menu to ‘Tools For You’ and click on ‘Digital Garden’.


MNP/Suntory - Suntory Summer Garden 2020 - 15 June - 28 August
MNP / Suntroy have decided to open their trial gardens during the summer of 2020. During the new Suntory Summer Garden 2020, the trial and show gardens will be open for product specialists, trade marketeers and buyers. "Decision makers at growers, exporters or retailers get the exclusive chance to take part in the selection of their “soon to be” champions. The trial gardens will be filled with novelties, new from years of breeding and that are still in or just out of their extensive testing period." Click here for more information and to register

More events?
Did we forget an event in this list? Do not hesitate and let us know by sending an email

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