Ruud Klasens, Schreurs

"New varieties ever harder to introduce"

“Strict hygiene measures aren’t new at our company. For a long time Schreurs has been applying strict rules, partly intensified by the bacterial problems in our business a number of years ago. Compartmentalization, disinfection of people and production means at all entrances and a state-of-the-art crop protection system are fully included in our business operation. With exception of the current 1.5 meter we were already well prepared for these times."

Fortunately, Schreurs and other breeders continue to develop new varieties and are eager to show them to the world. “Especially now,” continues Ruud Klasens, Sales Manager at Schreurs, one of the major players worldwide in developing new cut roses and gerbera varieties. "Now that the GreenTech and FlowerTrials are canceled or postponed, there will certainly be fewer visits during this period. That's a shame, because we have quite a few beautiful new flowers to boost."

On the left the Yanara!, top right the Bellini!, below the Nayeli!

We had a walk through the demo greenhouses and Ruud points out many new codes. For example, there is a new line of "Pastini" (gerbera) in the making, varieties that are now particularly popular with consumers. In the rose greenhouse, three varieties in particular stand out: Yanara! and Nayeli!, now being introduced, and the Bellini! The Bellini!, has already successfully been launched on the market in collaboration with the grower Nice2Get."

Ruud has now been working at Schreurs for 11 years and has seen a lot of changes. “The bar has been raised higher and higher. Not long ago, a new variety was generally more expensive than an existing variety. Everyone, both seller and grower, acted immediately in order not to miss out on new genetics. Today, this seems to be the other way around, with proven varieties outclassing new ones. Nowadays it is therefore more difficult to make a new variety successful, because the market is more saturated, but mainly because newcomers must outclass existing ones on a whole list of criteria. We are, of course, happy to accept this challenge”.

The demo greenhouses can be visited at Hoofdweg 81 in De Kwakel, the Netherlands.

For more information: 
Hoofdweg 81
1424 PD De Kwakel,
The Netherlands
T: +31 (0)297 383444


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