Taiwan is the flower kingdom. In 2018, the flower production value was 16.5 billion US dollars, and the export value reached 6.5 billion US dollars. Among them, Phalaenopsis accounted for 65% as the largest case, and Japan was the largest export market. However, due to the pandemic situation, since February, the export orders have almost dropped to zero, which has made many growers unable to survive.
Hong Shuxian, who has been engaged in the cultivation and sales of Phalaenopsis for more than 20 years, has a greenhouse of 4,000 m2 in the orchid biotechnology park in Houbi, the south of Taiwan. She only planted Phalaenopsis orchids. When she looked at the Phalaenopsis industry chain that she had worked hard to establish, but due to the pandemic situation, the greenhouses were all filled with unsellable Phalaenopsis orchids. With its white color of the flowers, they were not accepted by the Taiwan market and the lack of the domestic flower market. All made her want to give up.
She, as a Phalaenopsis practitioner, said that learning "Phalaenopsis Separation Techniques" from school is the reason for her to enter the world of Phalaenopsis. "At the beginning, it was Phalaenopsis that made her successful, and now she also can't give up," she had to think about a new direction. There is a saying, “if the mountains do not circle but the path does”, making her suddenly think of the Japanese distributor, importing her Phalaenopsis and processing it again, using craftsmanship to transform her monochromatic Phalaenopsis into multicolors.
Phalaenopsis is regarded as an auspicious flower in Japan because of its whiteness. In contrast to the Taiwan market, it is used as a funeral flower just because of the whiteness. In addition, the funeral flowers are diverse and there is no local market at all. In order to save 95% of the Phalaenopsis originally exported to Japan, she has a new way out. She introduced the Japanese artificial method through Japanese manufacturers. Instead of injecting pigments like in the past, she changed the color of the Phalaenopsis with a technique of spraying and dyeing. After losing thousands of flowers in three months, she finally found the superb workmanship from Japan.
She was a supplier of Phalaenopsis. After selling it to Japan, the Japanese changed its Phalaenopsis again, that is, coloring, using special dyes, through the staff one by one. This professional spray dyeing technology, from appliances to methods, all require superb techniques. Because it is purely handmade, it takes one hour to spray only one branch of phalaenopsis. How detailed this work is can be imagined. At present, the main colors are pink blue, pink yellow, pink green, pink, and light red. In the future, it still needs to work towards customization.
Just one month after the launch, and thanks to the campus graduation season, Phalaenopsis has a new sales market. Although the current number is only one-tenth of the exported value, it is the hope that orchid farmers can see. The epidemic will eventually pass, how to make Taiwan's Phalaenopsis come back, in addition to innovative technology, it is to move towards market trends, maybe it will be a new blue ocean of flowers.