US (KY): Flower farmer continues business throughout pandemic

A local flower farmer has been finding new ways to bring beauty to South Central Kentucky even through a pandemic.

Michelle Wheeler, of River Bend Blooms, has traditionally sold to businesses but recently began direct-to-consumer selling dozens of types of blooms, all locally grown.

Wheeler said the pandemic caused the global flower industry to crash, which has actually led to her seeing a 25% increase in business with florists.

Wheeler has been continuing a subscription delivery service directly to consumers, utilizing contactless pickup, and door-to-door delivery to her customers during the pandemic.

Read more at WBKO (Madison Martin)


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