At the request of the industry, Koelnmesse is permanently moving the date for spoga+gafa to the first half of the year. In future, this means that the largest garden lifestyle trade fair in the world will be held at a time more convenient for orders by large segments of the industry.
With the entire area almost fully booked the spring of 2020 and thus outstanding registration levels for spoga+gafa, the trade fair situation increasingly came to reflect the current developments around Covid-19 and the economic situation. The news about new cases of infection in Germany played a role, as well. The current travel situation is still uncertain, too – particularly at the intercontinental level. That is why in recent weeks a large majority of exhibitors and trade visitors decided not to attend spoga+gafa after all. In the end, the extensive preparations for the trade fair and the #B-SAFE4business package of measures for the coronavirus-compliant implementation of our trade fairs were not enough to calm the hesitancy amongst trade fair attendees. For this reason Koelnmesse reassessed the overall situation together with the Advisory Board and decided that it was best to respond to the cancellations and wishes of a large number of industry exhibitors and visitors by not implementing spoga+gafa 2020. The event will also be rescheduled permanently at the request of the industry. The next edition of spoga+gafa is thus set to be held from 30 May to 1 June 2021.
spoga+gafa generated the growth seen in recent years – in terms of exhibitors, space and visitorship – through a particularly close cooperation with the garden-lifestyle industry. Koelnmesse has always placed its focus on the needs of its industries. The development of spoga+gafa into a globally relevant platform for added value and communication was and remains the strategic focus of this trade fair. Building upon this, Koelnmesse used the impacts of the very recent past and, together with the deliberative bodies involved, consulted about the future date for the largest garden lifestyle trade fair in the world.
On rescheduling spoga+gafa to the first half of the year, Koelnmesse COO Oliver Frese observed: “The aim of our conversations with the industry is to work together to give a strong trade fair a chance to gain even more strength and market relevance. The focus here is on the ordering behaviour seen in many parts of the industry, which has evolved over the years. In order to do an even more effective job of taking this into account, starting next year, spoga+gafa will be held permanently at the end of May or the beginning of June.” Further information will follow shortly.
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