Cultivate is about to open their digital doors of their 2020 edition; Cultivate'20 Virtual. From July 13-16 (10am to 6pm ET), this trade show will be held and it is 100% online, for the first time. Over 200 exhibitors, representing all sectors of the industry, will be present with their 3D virtual booths, ready to show their new varieties and products.
So, what will be on display?
To see what will be on display, one can easily register and visit the show free of charge*. However, some companies already gave a preview on what they will have on display, see below a short summary.
- Control Dekk presents OASIS hanging basket irrigation system
Control Dekk, a greenhouse automation company based in western Michigan, will be featuring their OASIS hanging basket irrigation system. Where growers once watered by hand and then transitioned to automated watering by time, this innovative system takes it one step further by watering hanging baskets by weight. They introduced the first system in 2016, which they supplied to growers in their own state and by word-of-mouth demand arose nationwide. Click here for more information.
- Bloomin’ Easy to unveil four new varieties
Bloomin’ Easy is excited to unveil four new varieties: Beekeeper Caryopteris, Cherry On Top Sorbaria, and two reblooming Hydrangea macrophylla cultivars, Kimono and Starfield. "These improved varieties will bring unique characteristics to market and offer young homeowners exceptional beauty and low-maintenance." Click here for more information.
- Syngenta Flowers showcases new varieties, essential genetics, and partnerships to strengthen assortment offerings
Every July, Syngenta Flowers announces new mums varieties for the season. Every July, Syngenta Flowers announces new mums varieties for the season. This year they introduce nine new garden mums and five new pot mums. Just last year, they announced a new partnership with Dutch breeder Royal Van Zanten and plans to supply a portion of their asters and pot mums to offer an even more extensive range of varieties to help meet market demands. On top of that. they introduces seven new Poinsettia varieties from Syngenta Flowers, Beekenkamp, and Lazzeri. And as a participant of ThinkPlants, they offer a diverse range of seed and vegetative perennials, giving growers an ease in programming, and high-quality and reliability in production. Click here for more information.
- Star Roses and Plants to showcase Petite Knock Out Rose
Star Roses and Plants will present the new Petite Knock Out Rose. The Petite Knock Out Rose is the newest addition to The Knock Out Family of Roses. The Petite Knock Out Rose has non-fading, bright red flowers on top of unique, dark and shiny green foliage. Breakthrough breeding also makes this rose extremely black spot resistant. The mature plants are 18” tall and hardy to zone 5. Its versatility and flower power will change the way people approach roses. To learn more about The Petite Knock Out Rose, visit www.knockoutroses.com/petite.
- Garden Media Group to preview 2021 garden trends
Garden Media Group’s Katie Dubow will once again be premiering the firm's widely anticipated annual Garden Trends Report and sharing what they see as the future of gardening. Dubow will present the firm’s 2021 Garden Trends Report, The Great Reset, live and offer a peek into what will be trending in horticulture in 2021 and beyond on a panel, “A Retailers’ Planning Guide for 2021: You asked to be declared an essential business, now choose to be one." Click here for more information.
Besides the tradeshows, on +50 on demand educational sessions will be held, presented by the industry’s most knowledgeable speakers.
On demand education is available to All-Access pass** holders to download and watch at their convenience. New on-demand education will be released Monday – Wednesday July 13-15 at 10 AM ET. LIVE education sessions will be offered each afternoon and are presented as a series of sessions focused on important topics to the green industry. These individual sessions are coordinated to build your knowledge on the subject at hand. LIVE session recordings will be available to All-Access pass holders to download on demand until the platform closes on September 1. For the complete schedule, click here.
As Cultivate'20 Virtual is such a different format than a traditional show, it presents new challenges as an attendee. Therefore, American Hort, the organization, designed a guide in which they share tips on how to get the most from your participation. From how to prepare before the event, getting the most out of visiting 3D virtual exhibits and the new varieties and new product zones, to strategies for networking and interacting with the industry. The guide concludes with the technology requirements to help avoid any potential hiccups.
Haven't registered yet? Attending the exhibition is free of charge*, click here to register.
*The Expo-Only pass, which allows you to visit and interact with all the exhibiting companies is free for everyone.
**The All-Access education pass, which grants access to the exhibit hall and the education sessions is free to AmericanHort members and is discounted for non-members. The non-member prices is $99 per person, a 70% savings over the usual non-member All-Access education pass price.
For more information