Australian flower delivery service lets consumers build their own bouquet

Melbourne florist Emily Riley first tested her idea for Flox Botanical – a flower delivery service, which teaches you to arrange bouquets yourself – on her partner Mitch Bourke. He liked it so much, he went into business with her.

“I said to him, ‘I’m going to buy you this bunch of flowers – can you put it together how you would like it to look?’ And I reckon he was standing there for about an hour. He became so obsessed with it,” Riley says.

The couple launched Flox in March, packing up boxes of carefully chosen fresh flowers sourced from local growers, and dropping them off around the city.
 
The flowers come partially trimmed and wrapped in tissue paper, and there are easy-to-follow care instructions printed in the box.

For visual learners, there’s also a beginner-friendly instructional video on the website, or you can DIY.

Read more at Broadsheet (Ruby Kraner-Tucci)


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