Genesis Plant Marketing are pressing ahead with the launch of the New Heuchera Frilly for 2021. "Frilly is perfect for Patio containers but equally at home in the perennial border. Its unique colourful foliage giving interest throughout the year as the colours change from caramel through to red."
Support Planned at Chelsea 2021
The product launch will be supported with a 2021 Chelsea showing by Vicky Fox of Plantagogo and a plant of the year entry. Planned promotions throughout all the major UK and European Horticultural events are already scheduled, starting with IPM 2021 in January.
Tissue Culure Suppliers
The Initial Tissue Culture suppliers will be Artisst Plants, Vitroflora and All Plant. All sales and licensing in the UK and Rest of World are being managed by Genesis Plant Marketing and in the EU and USA, these are being managed by Plantipp BV.
Young Plants from Seiont
For the UK in Year One of release, young plants will be available from Seiont Nurseries. Please contact Julie on firstname.lastname@example.org with any enquiries for young plant orders. Other suppliers will also follow for 2022. http://www.genesis-plantmarketing.co.uk/portfolio/heuchera-24 / www.seiontnurseries.com