U.S. floral sales for Mother’s Day 2020 saw a decline attributed to lower base prices and reduced products in distribution due to COVID-19. In an attempt to understand and respond to consumer purchasing habits over the past few months, retailers pulled back inventory, leading to less variety and compromising sales.
While sales were still declining, the department did see some rebound from poor performance over the Easter holiday. The categories that performed the best, and experienced sales growth, were outdoor plants, arrangements, seeds and bulbs. The West region saw the best performance with positive sales numbers, while the Northeast had the lowest sales.
This information, paired with the in-depth Mother’s Day sales data and insights from IRI’s data experts, found in this report, can help you understand consumer purchasing patterns, identify sales, inventory and merchandising trends, and plan purchasing decisions for the future.
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