One week left for virtual conference PMA Fresh Connections: Southern Africa

The Fresh Connections: Southern Africa conference hosted by the Produce Marketing Association (PMA) is the largest gathering of the fresh produce industry in southern Africa. For the last decade, this event has connected the entire fresh produce supply chain, from growers, distributors and processors to exporters, produce markets, market agents, retailers, as well as input suppliers and service providers.

The 2020 Fresh Connections: Southern Africa Conference takes place on 18 to 20 August 2020 as a virtual conference with free registration. The three-day programme ranges between 90 minutes to 120 minutes per day and allows enough time for you to take a virtual break and to connect with other participants between sessions.

The programme comprises three keynote presentations from world-renowned speakers, expert panel discussions and breakout streams focusing on industry-specific topics. Attendees can look forward to learning about the latest consumer and retail trends, the future of fresh, agile supply chains, sustainable development and how to boost your immunity when a virus hits.

If you want to stay ahead of the curve, you should know how the future looks and start riding the wave.

Register via this link.

Dr William Lee (left) and Peter van Kets (right)

Programme highlights:

The Doctor Is In!
Learn from Dr. William Li, an internationally renowned physician, scientist and author of New York Times Bestseller Eat to Beat Disease, how fresh produce can help build your immunity.

State of the Industry 
Cathy Burns, CEO of the Produce Marketing Association, will provide you with a glimpse into the top global trends in technology, e-commerce, talent, sustainability, and consumer trends and how these have been impacted by the pandemic.

Grit and Resolve – Keys to Achieve and Sustain True Success by Peter van Kets, a professional extreme adventurer. Peter van Kets will use lessons learned from his expeditions and relate them to the business environment to take you on a powerful journey and change the way you think about yourself and your business.

Challenges and Solutions to Building an Agile Supply Chain in Africa
Supply chains are the core of most businesses today. In this session, experts will share insights into supply chain trends and issues to help companies ensure supply chain agility.

What does sustainability mean in business?
In this session, you will learn from leading industry experts why sustainability is beneficial for your business.

What's Next?
The Future of Fresh Produce in Southern Africa 
A panel of experts will help you discover what the future might hold and how to pivot your business strategy for long-term, sustainable growth.

Stay Ahead of the Curve – The Latest Consumer and Retail Trends
The market place has changed as a result of COVID-19. What are the developments you should be watching to ensure you stay ahead of the curve? Discover the latest trends from leading consumer and retail experts, then breakout for further discussion to get answers to your burning questions.

Confirmed speakers
• Cathy Burns, Chief Executive Officer, Produce Marketing Association
• Trevor Dukes, PMA Board member, Chairman of PMA Southern Africa, and Chief Executive Officer of The Fruit Farm Group South Africa (TFFGSA)
• Jaco Oosthuizen, Vice Chairman of PMA Southern Africa, and Group Chief Executive Officer, RSA Group 
• Lauren M. Scott, Chief Strategy & Membership Officer, PMA
• Ed Treacy, Vice President Supply Chain and Sustainability, PMA
• Peter van Kets, Professional Extreme Adventurer, International Keynote Speaker, and Bestselling Author
• Dr. William Li, World-Renowned Physician, Scientist, Speaker and Author of Eat To Beat Disease
• Ingrid van Streels, Port of Antwerp Authority
• Philippe Beaujean, Port of Antwerp Authority
• Theo Botha, Freshlinq
• David Farrell, Co-founder Blue North and Senior Associate Cambridge Institute for Sustainability Leadership
• Annelotte Crena de Longh, IDH Trade
• Denene Erasmus, Editor at Farmer's Weekly
• Prof. Philippe Burger, Pro Vice-Chancellor: Poverty, Inequality and Economic Development; Vice Dean (Strategic Projects): Faculty of Economic and Management Sciences, University of the Free State
• Prof. Ferdi Meyer, Managing Director, Bureau for Food and Agricultural Policy (BFAP)
• Dr. Sifiso Ntombela, Chief Economist, National Agricultural Marketing Council (NAMC)
• Retha Harmse, Director and Head Clinical Dietician, EBS Dieticians
• Jolin Judd, Founder and Food Specialist, Like A Chef   
• Lianne Jones, PMA Country Manager, South Africa

For more information:
Lianne Jones
PMA Southern Africa

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