The Floral Fundamentals home edition took off again during the summer months, this time with the help of ambassadors in Russia.
The home editions
Due to COVID-19, the quarterly Floral Fundamentals inspiration weekends fell through. International designers from all over the world normally come to Aalsmeer, for an inspiring floral weekend, and make designs to share with other florists. Luckily, the Floral Fundamentals team swiftly organized a new plan: the home editions. Flowers are brought to the designers, and they make and photograph the designs safely at home.
Natalia Zizko, Anna Popova, Olga Sharova, Alena Chudopal, Ulviya Akhmedova, Roman Steinhauer, Dmitry Turcan, Vadim Kazanskiy, Mihail Chudnovets and Andrew Filonenko, all Russian designers, plus Marijus Gvildys from Lithuania and Hanneke Frankema from the Netherlands, worked their magic again and came up with many beautiful designs, which you can find on this Pinterest board.
The photographs will be used in international printed media, online and on social. "We are very grateful to Floral Fundamentals, the team and ambassadors, know how to make the best of a difficult situation. And a special thanks to importer and wholesaler 7Flowers for the distribution of the flowers", the organizers share.