August 24 - September 18

EFSA Green Retail Days offer garden center inspiration

This year, Trend organisation EFSA will organise the EFSA Green Retail Days 2020. During these days it is possible to attend a Green Retail Tour and visit several garden centres and suppliers, including lunch at Jardin d’Hiverre. You can also follow some interesting webinars or plan your individual trip to the showrooms of one of the EFSA members.

Green Retail Tour

Each Monday and Tuesday a bus starts from a specified meeting point and will take the group to the different locations, considering the required 1.5 m distance. Participants are invited for lunches, dinners and accommodation. Minimum number of participants is six.

Note that EFSA will strictly handle the official requirements in terms distancing and hygiene at the visit locations and during the bus tour. Please also read the rules for Visiting the Netherlands and  Basic Rules for Everyone.

EFSA webinars

  • A series of four webinars focusing on trends and developments in times of Corona

The online sessions take place on four consecutive Wednesdays, each starting at 10:30 am Amsterdam time. The webinars are held in English language and are free of charge.

Online sales
Since the start of Corona online channels in the garden and DIY sector have been selling three times more than physical stores. What should a retailer do to benefit from this trend? The webinar - presented by EFSA Member Garden Connect - will give insights and tips regarding online sales and web shops.

Consumer trends
50% of the customers of home & garden products are 50 years and older. The preferences of 50Plussers differ significantly from these of younger generations. How can you facilitate to the special needs of this consumer group? The webinar - presented by specialist 50+Marketing - will give insights into consumer behaviour and effective targeting.

Secure and hygienic shopping
Applying to the new regulations and still offer a fascinating shopping experience is the new formula for success. The webinar - presented by EFSA Member De Haan Group - will give valuable tips on how to create a successful Christmas show for the upcoming season. 

Colour + Style trends
Since the start of the corona crisis consumer behaviour has significantly changed. How does this influence the current Zeitgeist? The webinar will presented by trend specialist Marie Gon will translate the developments into new styles, colours and materials for the coming season. 

Would you like to join one or more activities of the EFSA Green Retail Days? Then click here to register for the activities of your choice.

For more information:
Smiemans Projecten
www.smiemansprojecten.com


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