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US: Edible enters the floral market with launch of FruitFlowers

Edible, franchisor of fresh fruit arrangements and other treats, has officially expanded into the floral space with the nationwide launch of FruitFlowers.

This new product line adds fresh-cut flowers to Edible's portfolio of gifting options. FruitFlowers is now available from Edible stores either as individual bright, floral bouquets or securely paired with Edible's premium 12-count box of fresh dipped fruit in real, premium chocolate to create one-of-a-kind bundles delivered fresh to consumers' doors.
 
"Edible continues to innovate how we help customers celebrate all of life's special occasions, and today that includes fresh flowers alongside our popular signature treats," said Edible President and COO Cheikh Mboup. "What makes FruitFlowers so appealing to consumers with distinctive tastes, is that Edible is the only brand to provide a fresh flower and dipped-fruit bundle using real chocolate."

With a variety of FruitFlowers combinations now available, customers do not have to contemplate whether to send a flower bouquet or a box of fresh-dipped fruit. Plus, Edible offers the convenience of same-day and free next-day delivery.

In order to maintain Edible Brands' reputation for quality and freshness, FruitFlowers will supply flowers direct from the farm to the Edible stores from which customers order for either curbside pickup or delivery. Each bouquet will be created with only the freshest assortment of flowers handcrafted exclusively for Edible by the brand's partner farms, making each FruitFlowers gift different from the rest.

For more information:
edible.com/flower-delivery


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