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When in-person flower sales no longer work

Business was booming. Selling their flowers at several large farmers’ markets, which they had done successfully for many years. Each week at the market, customers lined up to make purchases. Their biggest challenge? Growing enough flowers to meet the unending demand. 

Sounds dreamy as a flower farming business owner doesn’t it?

Standing on the outside looking at a business model like this, it appears that all is well. Other than showing up and having a flower-filled display, it did not seem like much else was needed . . . until Covid-19 literally shut the world down. 

The markets and shops closed. And this business had no way to reach out to their faithful customers. They also did not have a website and were not especially active on social media. It may sound crazy in this day and time but there are many businesses that fit this description. As the harvests piled up unsold, many farms realized there was a major missing piece in their business: A way to contact their customers beyond face-to-face.

It has never been more obvious then now, how much we need direct contact with our customers. 

Read more at Slow Flowers Journal (Lisa Ziegler)


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