AFE virtual dinner raises funds, inspires creativity

Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of American Florists’ annual convention, into a virtual “mask-erade,” in which supporters enjoyed a meal from the safety of their own homes (or out in small groups) and shared photos of their mini celebrations while wearing AFE-branded masks.

“We’ve been serving the floral community for 59 years, with 44 years of our annual fundraising dinner, and we won’t let the coronavirus break our streak,” said AFE Executive Director Debi Chedester, AAF. “The Endowment’s work is ongoing and vital to the continued growth and development of the floral industry as we adapt to this new normal.”

The fundraiser helps AFE fund more than $800,000 in research initiatives, educational grants, scholarships and internships.

Read more here and check out some photos of the event.


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