NL: New management team at Aardse Orchids

Starting mid-September 2020, Aardse Orchids welcomes a new management team consisting of four experienced managers. The family business has grown substantially over the past years, which has made dividing up responsibilities and disciplines more and more important. For this reason, a new, young and ambitious team has been set up, consisting of the following four members: Piet Aardse Jr (41), General Director, Wouter Konijn (41), Commercial Director, Henk-Jan Drijfhout (46), Operational Director, and Michiel de Koning (40), Financial Director.

Fltr: Michiel de Koning, Wouter Konijn, Piet Aardse and Henk-Jan Drijfhout.

Each member of the new management team brings considerable horticultural experience to the table, thus ensuring that Aardse Orchids is ready for the future. Piet Aardse Jr has been a director/company owner of the family business for years; he will focus on general and statutory affairs. Wouter Konijn is an experienced commercial manager with more than 15 years of expertise in greenhouse horticulture; he has been commercially involved in Aardse Orchids since 2011. Henk-Jan Drijfhout has managed his own greenhouse business for over 15 years, thus gaining considerable experience in, among other things, operational management. Michiel de Koning built up his financial expertise in a range of functions in various horticulture-related companies.

With the new management team in place, Hans Willemsen (the current General Director) will step down as of 1 October 2020. He will continue supporting Aardse Orchids in the coming years as a member of the Advisory Board.

The Aardse Orchids family business was established in the northern province of Groningen in the early 1960s . On more than 125,000 square meters of professional greenhouses, they produce over 7 million plants per year. Aardse Orchids is the partner in trade and production of Phalaenopsis orchids for retailers, discounters, importers and exporters. The change in leadership will provide Aardse Orchids with new strength, ambition and energy, thus fully preparing the company for the future. 

For more information
Aardse Orchids
De Akkers 19
9636 CB Zuidbroek
The Netherlands
T: 31 (0)598-36 47 47



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