Succulents have been popular for several years among the end-consumer, as they fit perfectly into current plant trends. In modern homes, we see a greater interest in easy-care houseplants and creating a green, indoor oasis, resulting in an increase in demand. For several years now, Queen Genetics is supplying cuttings to growers all over the world, and as they see the market continue to increase, they decided to expand their assortment. This is explained by Emilie Bøge Stærmose, Marketing Manager at this Danish breeding company.
See the full line up of new succulents in the video. Product Manager John Nielsen brings you inside the greenhouse for an exclusive peek.
Harder and more textured varieties
Besides the Rosette varieties, they also supply harder and more textured varieties of succulents such as Haworthia, Aloe and Gasteria. "The new species are noted for their unique shapes, striking colour expressions and thick, hard leaves. All succulents are robust and healthy cuttings that can be grown in different pot sizes or used in combos depending on your growing preferences."
Not every succulent that comes out of the breeding station can be part of the Queen Succulents assortment. There are several criteria a variety need to comply with, namely:
- Striking shapes and colours
- Predictable availability
- Robust, healthy cuttings
- Heat tolerance verified in production
- Excellent shelf-life
- Amazing retail and consumer experience