Melbourne Fresh Flowers:

"Flower business is booming in Australia"

Flowers are the inevitable essence of our lives, and Australia celebrates blossoms like no other country. Be it gatherings, family brunch or weddings, the love of Australians for flowers is eternal. The floral industry here is growing at an exponential rate, and it has developed in a matured and 'business-to-business' sense.

by Melbourne Fresh Flowers  

Overview of flower import & the transformation
Australia is importing fresh cut flowers for more than 40 years due to high demand and less local supply. Countries including Kenya & the Netherlands are on the winning side in terms of suitable weather to grow excellent-quality florets. But from the past couple of years, the government is stressing more on biosecurity laws and it fueling local growers.

From the past few years, consumers are in high preference for locally grown flowers as they come with numerous benefits. In the upcoming time, we can expect higher growth among regional growers as more businesses want to buy 'local'.

Flower business is booming in Australia
The blossoming industry here is on the verge of profitable growth, and former data for demands are enough to convince this fact. During Valentine's week and Mother’s Day, florists ran out of stock due to high demand and rough supply. Florists imported blossoms by paying an extra premium to fulfil their dear customers' needs.

With such evolving demands, the floral business sectors and supply industry is going to rise high in a short span. From the past few years, more regional growers came ahead and strengthened the supply pipeline. Western regions are mass-producing florets like Geraldton wax for global exports, and the volume has improved by the last few years.

The demand will stay here & grow for blossoms
We are going through a whole 'perspective shift', and people prefer natural things over the mass-produced plastic decorative. From big corporate giants to restaurants, hotels and consultancies; they are focusing more on bringing nature close to them. This psychology shift for embracing the environment will grow both flower demand and producers. This is the flourishing time to thrive in markets and grow the business.

What is next for Australian floral market
The pandemic's impact on this industry was significant as imports dip by more than 60% from Q1 2020. But the upcoming time seems promising for Australia as people will emphasize more on online flowers orders and quick flower delivery. The right blend of the imported and locally produced flowers will make this industry stronger for forthcoming years.

For more information
Melbourne Fresh Flowers 

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