Dümmen Orange is on a roll. In the US, they just relocated all of the company’s mum unrooted cutting production to their greenhouse facilities at the famed former Ecke Ranch in Encinitas (CA), USA. Across the pond, in Europe, they just entered into an agreement with a Danish nursery to further intensify their collaboration in the genetics of Euphorbia milii. Read on to find out more about these developments.
Consolidation mum URC production
Dümmen Orange decided to consolidate its mum URC production to one location; Ecke Ranch in Encinitas (CA), USA “This move helps us to remain very nimble in our production strategy, so we can ramp up availability to meet seasonal needs,” said Emily Mason, regional director of programs at Dümmen Orange. “We can do very intensive production trials here and we can also adapt the production to meet environmental needs or customer needs with timing or with specifics.”
New for 2021, all Dümmen Orange chrysanthemums for both garden mums (VitaMum®) and pot crop mums have moved south from Oxnard, Calif. down to the coastal city of Encinitas.
This change provides a number of benefits including weather, expertise and staff. Southern California’s coastal conditions are ideal for year-round quality cutting production. Having the cuttings at the Dümmen Orange facility where all mum research and development is done on new varieties provides expertise in successfully growing and completely understanding the crops before they go into commercial production. Dümmen’s staff members will be onsite for trialing, growing, order entry and shipping, which allows for faster communication and agility for last-minute customer requests.
Sylwia Vaclavek, farm manager at Dümmen Orange, will be on-site overseeing all mum unrooted cutting production and shipping. Having decades of stock management experience, she will handle forecasting, planning and production of the mum crops at the facility.
The consolidation of Dümmen Orange’s core strengths into one facility will benefit its customers and the industry as a whole. Production can quickly increase for different times of the year such as Easter or Mother’s Day to meet seasonal needs. Conducting thorough production trials allows for intensive product stock evaluation. The ability to respond quickly to customer needs and make changes to the production schedule based on climate and local growing conditions are all valuable assets.
Breeding and trialing activities at the current site allows Dümmen Orange personnel to evaluate and observe their breeding pipeline, make the best possible selections related to mum timing and families, and provide the best quality cuttings for mum production season.
Collaboration in the genetics of Euphorbia milii
Dümmen Orange Denmark-based nursery Hjortebjerg entered into an agreement to further intensify their collaboration in the genetics of Euphorbia milii. With this collaboration, Dümmen Orange and Hjortebjerg also scale up the production and distribution of the beautiful Euphorbia milii plants.
Euphorbia milii became part of Dümmen Orange’s broad assortment of Tropical plants in 2018. Maureen van Leeuwen, Managing Director of the Tropicals Business Unit at Dümmen Orange: ‘We have been
working closely with Hjortebjerg in the production and distribution of Euphorbia milii for several years. Intensifying our cooperation enables us to improve the genetics of Euphorbia milii and expand our
proprietary portfolio. We can now further invest in this beautiful crop and deliver to our customers in Asia, Europe, North America and Latin America even more stunning Euphorbia milii products’.
The cooperation between Dümmen Orange and Hjortebjerg effectively means that Hjortebjerg shall continue to grow finished plants of Euphorbia milii in 6, 11, 13 and 17 cm pots. Furthermore, Hjortebjerg will act as Dümmen Orange’s distributor of (un)rooted Euphorbia milii young plants in Denmark. Steen Thomsen, director and owner of Hjortebjerg, on the cooperation: ‘We are proud that together with Dümmen Orange we can improve and expand the Euphorbia milii portfolio in order to serve the customer with a diverse and superb product range. Dümmen Orange and production partner PT Florion based in Indonesia, will be ready to serve the increasing demand for this beautiful crop.’
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