Flower Council of Holland looks back and ahead in Yearly Presentation

What happened in 2020 and what are we doing next year?

The Flower Council of Holland usually does an annual presentation in the Netherlands in person, but this year, the 2020/2021 Yearly Presentation will take place in video form. The presentation is in Dutch with English subtitles, which will also allow us to invite a larger audience on this occasion.

Managing Director Dennis Van Der Lubbe looks back at this extraordinarily challenging year with several Dutch colleagues from the sector. A year in which the Flower Council of Holland had to revise planned campaigns, and create new and surprising initiatives to support the ornamental horticultural sector. The presentation also showcases our plans for 2021 in terms of campaigns, content, and sales activation.


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