Icelanders say ‘J’adore’ to pink poinsettias

A horticulturist in Hveragerði, South Iceland has been experimenting with multicolored poinsettia varieties and given the classic Christmas flower a makeover just in time for the holiday season. RÚV reports that Birgir Steinn Birgisson has successfully cultivated white, yellow, and hot pink poinsettias that will join their traditional red cousins on shelves this November.

Birgir Steinn gave reporters a tour of his greenhouse and was particularly pleased with the pink poinsettias. “We decided to give this variety—it’s called J’adore in French—a shot because October is a pink month,” he explained, referencing Breast Cancer Awareness Month and its pink ribbon campaign. “And also because this colour is so beautiful, which is why it got the name J’adore—that means ‘I love you,’ or ‘I like you,’ ‘you’re wonderful.’”

Read more at Iceland Review (Larissa Kyzer)

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