On November 18, Syngenta Flowers will launch a new Virtual Tour supporting the Autumn Trials. After the previous Virtual Tour for the Summer Trials launched in June, this time the Cyclamen and Poinsettia will be highlighted. The focus will be on the Cyclamen series Goblet which is great for outdoor use, SeeWhy which is the earliest cyclamen series in market for the early and late season and Merita, a midi with great resistance to botrytis.
For Poinsettia, Syngenta will focus on Mirage Red and their newest addition, Toro. Mirage meets the requirements of many greenhouse conditions and is easy to grow in all pot sizes. The company will also introduce you to the Toro Red, a luxury star bred for larger pots and Southern Europe.
The Autumn Trials VirtualTOUR has been created in two locations, Jansen Hibiscus in Honselersdijk (NL) and Syngenta Flowers in Bleiswijk (NL) but will be merged into one online venue. Besides that, many pictures and product videos will be implemented.
Mark Schermer, Global Head of Syngenta Flowers: “I am excited that we are hosting another Virtual Tour in this challenging year. We understood that customers appreciated the first Virtual Tour for the Summer Trials but we also listened to the feedback we received. The Autumn Trials VirtualTOUR will feel even more like an actual walk-through and will have more product information available. We hope it will contribute to an even better – and safe - digital experience for our customers.”
The Autumn Trials Virtual Tour will start on November 18 and will be available in English and German, Italian. Other languages will be added later on. The Virtual Tour is free and open 24/7. Register here.