"The main idea of the campaign are the beautiful stories of love and joy and how they transcend overtime through flowers and how they have always lived through time", says Carmen Lucia Marquez, Marketing Manager at BallSB when talking about their new campaign featuring a new Pastel Color Palette Stock (Matthiola). The campaign is named 'Stock Timeless Romanticism' and was launched at the PMA virtual Fresh Summit last week.
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6 pastel colors
Stock Timeless Romanticism consist of 6 pastel colored Stocks; Antique Rose, Apricot, Cherry, Light Pink Blush, Rainbow and Yellow. "This color palette takes you back to the XIX century Romantic stories and scenes and transcends beauty throughout time."
Stock Timeless Romanticism
"The Timeless Romanticism comes from the delicacy of the shape, colors and smell of Matthiolas and the emotions that evoke to our senses that can be compared to memorable love situations."
Increase awareness among consumers
The idea behind this and other campaigns BallSB is launching is to create awareness among the consumers which will eventually lead to higher sales. "We have been working with storytelling to promote our varieties, we believe that if consumers can connect with a flower because of its meaning they are most likely to buy them as they can identify with them."
Below two of the promotion videos:
A flower, like our first love, the one that transcends time. The love that inspires, the one that no matter how, it will be remembered, it will always be romantic. Stocks, stems full of small petal buttons that softly blooms; nude color buttons that in the right scenarios can generate elegant colorful blasts. A flower, an endless way to communicate between form and color, between life and memories, between love and spring. A color pattern palette that transcends beauty throughout time.
For more inspiration, see the following link for pictures.