"We see Valentine’s Day 2021 as an opportunity to expand the holiday"

If the past eight months have taught floral professionals anything, it’s that this is a resilient, innovative industry. But how to prepare for a Valentine’s Day on the Sunday of a long weekend in the middle of a global pandemic? That’s a question that will be front and center Dec. 4 during the Society of American Florists’ Gear Up for Valentine’s Day, a virtual event focused on holiday prep, sponsored by FTD.

Carly Anechiarico, a member of SAF’s Next Gen Task Force, is among the panelists to be featured at the event, and she says, for all the uncertainty, Valentine’s Day 2021 presents real opportunities for retailers who are prepared for both the potential sales volume and the overall COVID environment.

“We see Valentine’s Day 2021 as an opportunity to expand the holiday throughout the week,” said Anechiarico, the marketing manager and content designer at Blossom Flower Shops, which has two locations in Westchester County, New York.

Read more at the Society of American Florists (Mary Westbrook)

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