Ireland: Bloom in a Box encourages males to #LiftTheLid this November

Galway businesswoman, Aveline O’Sullivan, has built her business, Bloom in a Box, around delivering support and kind words during both happy and more challenging times.

Her latest campaign is designed to break the stigma around men’s mental health and encourage them to open up and #LiftTheLid on their emotions during November.

#LiftTheLid, launched today at encourages people to gift a single bloom to a man in their life, to let them know someone is thinking about them and to start a conversation.

As part of the initiative, Bloom in a Box will donate €1 to Mental Health Ireland (MHI ) for every order for the rest of 2020.

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