Earlier this month Koen Pack launched the new campaign 'Trends for ALL'. This is an alternative to the Trade Fair which was canceled this year and where the company normally presents the new collection and redecorates the entire showroom according to the latest trends.
Sandra Könings, who opened the newly built 11,000 ft2 showroom last year, was willing to elaborate on the collection in an online movie.
For 2021 Koen Pack set to work with eight themes inspired by nature, imagination, history, and a worldwide connection with stripes as focus, among others. "Stripes are powerful and therefore our common theme is ConnectALL, because with us our customers have an edge. In addition, we have a beautiful product range specially designed for the holidays and seasons. The eight themes are intended for their specific target audience. We supply various parties all over the world in the flower and plant industry. This makes it possible for everyone to find an appealing theme".
The BotanicALL theme focuses on nature and vegetation. The use of sustainable materials is becoming more and more important, especially when it comes to socially responsible materials such as paper and cardboard. That is why Koen Pack is continuously expanding its range of FSC certified products.
For example, the pot covers from the new line, Kirsten. These are made from socially responsible paper or cardboard, recognizable by the well-known FSC logo.
By using products with an FSC logo, one contributes to the protection of forests, and a healthy living environment for people and animals worldwide. The packaging and pot covers can be disposed of after use, after which they can be recycled.
Furthermore, there are even more possibilities to make packaging with socially responsible materials. Bamboo is an emerging type of paper that we will see more of. That is why Koen Pack also started with several flower sleeves made from bamboo paper.
You can request the new printed catalog for 2021 by sending an email to email@example.com. You are of course also welcome in the showroom by appointment. Customers who come this month will be treated to a nice goody bag (including the new catalog).