In view of the current situation caused by the Covid-19 pandemic and the associated international travel restrictions, Messe Frankfurt decided to merge their exhibitions Christmasworld, Paperworld and Ambiente to one physical exhibition, namely International Consumer Goods Show, which will be held from April 17-20, 2021 in Frankfurt am Main.This live event will be supplemented by targeted digital offerings from the Digital Days.
Press conference this morning. On the left: Ms. Julia Uherek, Group Show Director Christmasworld, Paperworld and Creativeworld and on the right Ms. Nicolette Naumann, Vice President Ambiente.
No fresh flowers, but plenty of opportunities to gain fresh ideas
"This year, as by now, there will be no fresh flowers or plants included in the event, but the flower/plant industry can find out the fresh ideas easily at the Digital Days and get new contacts from the show or get inspired by our streamings for example with guided tours through our trend shows," Julia Uherek, Group Show Director Christmasworld, Paperworld and Creativeworld explained at the press conference that was held this morning. At the physical trade show the flower/plant industry finds for example Christmas & Seasonal Decoration, florists’ requisites, candles, party and festive articles, artificial flowers and trees, shop and city lighting in hall 12.
One time only event
International Consumer Goods Show is a special and one time only event that will uniquely combine the product groups of Ambiente, Christmasworld and Paperworld. The event will be held in Messe Frankfurt in Frankfurt am Main and will be supplemented by Digital Days where the purely digital content of Creativeworld will also be on display. Due to the pandemic, they decided to hold it in this format for 2021 only. In 2022, the events will again be separated and take place in the usual order cycle.
The interest for International Consumer Goods Show 2021 is high already. "Over 2,000 exhibitors from 63 countries have already registered."
An important supplement to the live event is: Digital Days. The shows are highly international and by enabling the visitors to see the products, have meetings and order the products online, opens doors for the international exhibitors and visitors. "Most important for us is that we make business meetings possible again in the first half of the year and are a reliable partner for our customers. Thanks to our comprehensive safety concept, the real exchange, which cannot be replaced by anything else, is possible at any time on site at the exhibition center. The Digital Days provide a complementary virtual exchange with award-winning technology that uses artificial intelligence to precisely dovetail supply and demand," emphasizes Nicolette Naumann.
The Digital Days will take place parallel to the physical trade fair and offer even broader networking for all industry participants from around the world - including those who will not be able to travel to the event in April 2021 due to possible travel restriction.
"Thus, the International Consumer Goods Show 2021 offers the best of both worlds: the irreplaceable live trade show experience on site and an online matchmaking and networking platform that primarily drives new customer business. We are thus enhancing the function of a trade fair. In addition to the event at the Frankfurt exhibition grounds, the Digital Days in the virtual space will create opportunities to generate leads, make direct contact with customers and significantly increase the reach of our corporate presence," says Julia Uherek.
For more information on what was discussed this morning, click here to see the full press release.
For more information:
International Consumer Goods Show