Poinsettia sales struggle to bloom In Mexico during the pandemic

It's the season for poinsettias, the holiday flower named after an American ambassador in Mexico. There, this traditional Christmas ornament has a significant importance in flower agriculture. But old trade barriers and the pandemic are making this business hard to bloom this year. 

Mexico City inhabitants have visited for decades Los Viveros, a flower market that also sells seasonal plants, like poinsettias. Óscar Hernández is among the traders.

A partial view of a poinsettia greenhouse owned by the Romo family in Mexico.

"By the Day of the Dead, on early November, starts the season for selling nochebuenas," Hernández said (that's Spanish for both Christmas Eve and the name of poinsettias).

"Prices went up about 10% compared to 2019," said the salesman. 

Click here to read the complete article at fronterasdesk.org.

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