Turkish flower industry is anxiously waiting for the New Year’s Eve with the expectation of a boost in sales

Facing high demand every year before Christmas, Turkish flower growers and florists complain about the recession due to the pandemic this year. Florists, who increase their preparations and stocks with the expectation that the demand will increase in the last days of the year, are still waiting for buyers before Christmas. The increased activity in the flower industry before the new year has been hit by the pandemic this year. With the arrival of the new year, the citizens preferred to buy flowers every year to make their family happy, this year, the pandemic also negatively affects the florists. Florists stated that they made the last preparations for the high demand before the New Year and that they increased their stocks and said, “New Year is approaching, but there is not much activity related to New Year's Eve. We have reservations about whether there will be a 4-day holiday at the beginning of the year. Even if it is a holiday, people can turn to flowers to have a nice feeling in their homes as they will spend 4 days at home. Our revenues are very low compared to last year.”

The price of flower bouquets varies between 7 USD and 75 USD. The most used flowers in Christmas bouquets are chrysanthemums, casablanca lilies, and gerberas from Turkey and imported roses from abroad. 

Source: Beyazgazete

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