How this Australian florist survived the pandemic

Most small or medium businesses don't survive, even when times are good.

So what happens when you throw a once-in-a-century pandemic into the mix?

To stay open in 2020, businesses have had to adapt, pivot, innovate — the clichés are overused, but critical when doors are forced shut and supply chains are cut off.

In an article on five business leaders tell about their experiences and one of them is a florist. 

The florist
"We all do things we don't know we're capable of and I think this year has proven that I can adapt, change, move and be better within business," says Matthew Landers has been arranging flowers in Perth and Adelaide for 20 years.

None of those years has stood out as much as 2020.

He describes his business like his child, and asks, "would you run in front of a moving truck to save your child? Absolutely, and 2020 is the year that I ran in front of a moving truck to save my business".

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