Royal FloaHolland's Market update week 2, 2021

On the clock, more than 10% fewer units sold. Direct trade sligthly up.

Royal FloraHolland released another market update in which one can read more about the impact of the corona crisis on the Dutch and international floriculture market. See below for the market developments week 2 2021, and click here for the complete market update. 

Market developments week 2 2021
Up to and including 14 January, the number of items sold this week was 10.9% lower than in week 2 last year (cut flowers -10.6%; indoor plants -15.9%; garden plants -22.8%). In direct trade, the number of units sold this week was 1.8% higher than last year. The price formation on the clock is fairly stable. On average, the middle price on the clock was 31 cents. This is 2.1% higher compared to the same week last year.  

The percentage unsold products this week is on average 0.1%, last week it was 0.3%. Last year, this was 1.1%. Last week's percentage unsold products is lower than in week 2 last year. This may be due to the fact that A1 quality is being charged when unsold, in combination with the low volume of clocks on offer.  

Looking back at 2020 
Corona's year 2020 was a year with two faces: in terms of turnover it experienced deep lows (lockdown) and high peaks (post-lockdown). There were also big differences at product level: garden plants in particular did very well, while many cut flowers (such as those for the event market) had a harder time of it. On the clock, 12.3% fewer units were sold in 2020 than in 2019. However, the average price level was 4.3% higher. The relatively good price formation was mostly related to the periods of high demand and scarcity that started after the first lockdown. 

Source: Market update Royal FloraHolland


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