a day to help fight loneliness

Europe: Florist organisations support Grandparents' Day

Loneliness has become a major issue for the elderly and the pandemic reminds us how unique the relationship between grandparents and their grandchildren is. In collaboration with the Dutch Embassies and Consulates General in various European countries Grandparents' Day was launched this year to help fight loneliness.

Grandparents’ Day is a day to celebrate our grandparents and bring generations together. This year, due to the coronavirus, grandchildren were unable to meet their grandparents due to social distancing.

To kick off the Grandparents Day campaign a webinar was organised by the Embassy of The Netherlands in Italy in collaboration with the trade fair Myplant & Garden, Fairtrade Italy and the Felini Foundation. Grandparents Day is all about sustainability, as it acknowledges the vital importance of long-lasting relationships, and it aims to pass on a healthy, prosperous earth to future generations.

Click here to see all activities they've done in Europe. 

Florist organisations support Grandparents Day
Florint president Simon Ogrizek and Federfiori president Rosario Alfino underlined the excellent opportunity Grandparents Day offers to promote sustainable and fair flowers. Flowers and plants stimulate social interaction and have an unmatched power to transmit emotion and affection. They can encourage contact and dialogue among generations and bring younger generation closer to nature. Florists in different countries were given tools to promote Grandparents Day. Throughout Grandparents Day workshops took place in Italy, Slovenia, the Czech Republic and Russia. Florists in Spain, Italy, Slovenia and the Czech Republic were activated through a social media campaign.

The organization thanks the following companies and organizations:
Fairtrade · Dümmen Orange · Chrysal · Florint · FDF · Svazkvetinaruafloristu · Federfiori · Distretto Florovivaistico Pugliese · Associazione Anve · Myplant&Garden · Paganofiori · FloritalyfairFloraToscana · Tessadri Fiori · Rosarioflowers · Ascom Novara · Verde Idea · Aquaflor · Alessandro fiori · Ascom Torino · Ass.Fiorai Torino · Turinflor · Coop Delgolfo · Mercato dei fiori Torino · Blooms Academy · Decotouch trade · Grapic Innovation · Faxiflora · Floweracademy.si · Agrokor Arboretum Volčji Potok · Smithers Oasis · Fleura Metz Prague · Marginpar HollaRoses · Avalanche+ · Amigoplant · Gebr. van der Plas · OZ-Export · Fleura Metz · Willemsen bloemen · Exotica · Roelofs & Sohn · Symbiosis HE-AS · Florale Extase · Gelreassociation · st · Het Spectrum · Akcent · Rascvetochka


For more information:

Felini Foundation
29, De Strang 3823 GL, Amersfoort
Tel. +31-33-4550920

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