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US: First-time gardeners will return in 2021 – will you be ready?

Experts like Katie Dubow, president of the award-winning lawn and garden public relations agency Garden Media Group, are predicting that 80% of last year’s first-time gardeners will return to the soil in the spring of 2021.

The reason for this prediction (and it is just a prediction at this time) is based more on the realities of our calendar year than anything else.

Spring officially begins on Saturday, March 20, 2021. While that’s still a bit early for seasonal planting outdoors, seeds are already being propagated, beds and containers will soon be thawed and ready for preparation and home and garden websites will see an increase in traffic as novice gardeners seek more information to further hone their craft.

With only a few months before garden centers, nurseries and big-box stores begin stocking their greenhouses with plants, flowers and growing supplies, it doesn’t seem likely that normalcy will fully return throughout North America in such a short span of time.

Therefore, it appears that first-time gardeners will return in 2021 with more and more people (young and old) spending additional time in their backyards for DIY gardening and landscaping projects.

For those garden centers and nurseries who weren’t able to take advantage of curbside pick-up, there’s still time to get a plan up and running. This shift in the way customers shop, allows garden centers and nurseries to keep a steady profit, while making sure everyone is comfortable and safe. For more information on curbside pick-up, click here.

First-time gardeners will return, and you need to make sure that you’re ready to satisfy their demands.

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