Runaway Bride meets French Bolero

Over the past two years, the Hydrangea Runaway Bride® has received rave reviews in the Germanic countries, the Netherlands and France, leading to rapidly-increasing sales. In 2020, the brand was widely publicized in consumer magazines in these countries for the very first time. An important milestone was successfully approaching special interest magazines with a wedding-related pitch, showcasing the pure-white hydrangea with bridal-themed floral displays. As a result, far more than ten million readers could be addressed in Germany alone, and almost five million in the Netherlands. For 2021, the consumer campaign will be further expanded, the “bride” is poised to conquer all of Europe.

Runaway Bride

Simultaneously, the passion of many renowned production companies for this hydrangea program has further grown, and they are looking forward to ramping up their contribution to this success story. With the introduction of the next hydrangea brand fitting to Runaway Bride, the new French Bolero®, this market segment gains further momentum.

As with Runaway Bride, there will also be a customised marketing and PR campaign for the French Bolero brand – firmly embedded in the market specifications of today.

Profit from this success story – either at retail garden centres, in landscaping or in municipality plantings. For retail, attractive POS materials are available – hence guaranteed recognition at point of sale.

Kindly note that French Bolero is only available in limited quantities in Spring 2021 & 2022, so it is advised to book your preliminary orders as soon as possible!

For more information:
RiPlant AG
Richard Petri
Käsgasse 4b, D- 88171 Weiler-Simmerberg, Germany

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