Anyone who has ever purchased flowers for themselves or someone else knows the process can get pricey.
Poppy founder and CEO Cameron Hardesty saw this firsthand while planning flowers for her own wedding.
“You see flowers all the time, but never imagine how expensive they will be for your wedding,” Hardesty told Crunchbase News. “What I ended up learning was that customers say they pay too much, while designers say they don’t know how to turn a profit.”
That became the inspiration for her to start Poppy, a tech-enabled wedding and event flower startup headquartered in Washington, D.C., that announced $1.65 million in seed funding.
IDEA Fund Partners led the round with participation from IrishAngels and Techstars. Including this round, Poppy has raised $2.2 million in total funding.