Every week, Royal FloraHolland publishes a market update. In this weeks, update the auction it is shown that the price formation on the clock is particularly good.
"The number of units sold this week to date is 0.9% higher as compared to week 5 last year (cut flowers +1.5%; indoor plants -5.7%; garden plants -39.1%). For direct trade, the number of units sold this week was 16.6% higher compared to last year."
"Price formation on the clock is particularly good. On average, the middle price on the clock was 42 cents. This is 41.8% higher than in the same week last year. This is probably partly because Valentine's Day is next week (week 6) and last year it was only in week 7. The percentage of unsold products this week is 0.0%. This means that the percentage of unsold products in this new year remains at an exceptionally low level."